AI and UX

Will a UX designer lose her job to AI? No — but she will lose it to the UX designer who uses AI. This adage is now well known, and […]

The Tyranny of UX

When did UX become an entitlement? Users are the worst. Don’t get me wrong, I love UX; I’ve been a UX designer for over ten years. But SOMETIMES! Today’s users […]

Beware the UX project from Hell: Digital Transformation

There are many types of UX projects, as many as digital products. Each has its own challenges and problems, but there is one project type that is the UX designer’s […]

user experience

Are User Xperienced?

New York – First of all – sorry Jimi! But what does the user experience? Does he or she find what they are looking for? Do they find more than […]

Design Process

The Design Process

Empathize:  for example: Interviews: an in-depth method of gathering qualitative and quantitative insights through one-on-one conversations. Contextual inquiry: a semi-structured interview to obtain the context of use. Users are observed […]

The Dumbest in the Room

An essential role in UX Stumbling along my career path as a UX designer, I have arrived at its natural conclusion of being the Dumbest In The Room. It’s a […]

web and UX Dictionary

Dictionary of Webby Jargon

Below is a list of terms and gobbledygook that gets thrown about by the web-savvy and should be in your vocabulary if you are a part of the web design […]

Prototyping and wireframes

The importance of Prototyping and wire-frames. I have done many projects involving high fidelity wire-framing (usually with OmniGraffle, Sketch, Invison, or Photoshop and Illustrator.) I was working on several prototypes […]

User Testing, and users can be testing…

User Testing, how many and how often?… Gone are the days when you asked your mother to check out your website. Your mother loves everything you do. But what about […]

Print/graphic design portfolio

I have made many editorial illustrations and designs for print. From newspapers and magazines to brochures and posters.


From Search Engine to Meta-Data – SEM and SEO. Discoverability Whoever tries to grasp the SEM and SEO nettle is a brave person indeed. The three major players, Google (86%) […]

Global Market

The Internet is global. Your market could be as well. There is that old story about a shoe manufacturer sending two salespeople to Africa to test the market. One came […]