for example:

Interviews: an in-depth method of gathering qualitative and quantitative
insights through one-on-one conversations.

Contextual inquiry: a semi-structured interview to obtain the context of use. Users are observed while working in their natural environment.


for example:

Empathy map: a visual which maps out what the user(s) said, did, thought, and felt as well as their pains and gains.

Persona: a representation of behavior patterns or attitudes of the user; this can come in the form of provisional personas before research and the hypothesis of who the audience may be.


for example:

Brainstorm: an activity that can be done individually and as a group to
generate and build ideas; some methods also include Crazy 8’s, Powers of Ten, etc.

SCAMPER: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse – these are seven types of questions to prompt innovation on current products and solutions.


for example:

Wireframes: using sketches, these are digitized pages with critical elements detailed.

Style guide/UI kit: a record of design elements and interactions such as
buttons, typography, color, navigation menus, etc.

for example:

Prototypes can be paper designs but are often wireframes with the help of
programs such as Invision, Marvel, or Adobe XD to include links and buttons.


Iterate and Repeat